Mr.Bricolage is a group of independent member contractors, specialising in renovation and home and garden decoration. We are a popular brand with 87% brand recognition (source IFOP May 2019), appreciated by our customers and our partners.
3 years ago our Group embarked on a major transformation in order to become the undisputed neighbourhood leader in our market.
We initiated this transformation in order to better respond to changing needs, uses and lifestyles. This is essential if we want to continue to assert our uniqueness in an ultra- competitive market. Our strategy is ambitious : to have 1,000 points of sale in 2028, i.e. a Mr.Bricolage point of sale less than 20 minutes from all French people.
Growth of the Mr.Bricolage group is based on a multi-brand, multi-format and multi-channel offer.
In response to the changing expectations of its customers, Mr.Bricolage SA invests in its neighbourhoods through :
Networking the territory, managing networks and developing multi-channel commerce are at the heart of the development model of the Mr.Bricolage Group.
As of 30 June 2023 :
Mr.Bricolage has what it takes to succeed. The positioning of the group's brands remains centred on proximity to independent traders. This positioning has been inscribed in the DNA of the group since its origin in 1965. Historically, the two flagship departments of the Mr.Bricolage brand are decoration and the garden. These markets are supported by a trend toward interior and exterior home decoration.
The Mr.Bricolage Group, which manages the well-known brands Mr.Bricolage and Les Briconautes, is the specialist in independent local DIY trade in France, as of June 30th 2023, with 1003 points of sale, under trade names or affiliated.
2023 outlook for the Mr.Bricolage Group
In 2023, the Group will deploy the 1Pacte plan to strengthen its competitiveness and meet the challenges of responsible growth with the following objectives :