A new store concept

Human-sized stores, close to our customers’ everyday lives, run by retail teams who know their products as well as they understand their customers’ needs. We believe that the level of proximity our customers expect can only be achieved by combining the best of digital with the best of the in-store experience. The new Mr.Bricolage store is built around key retail pillars that create meaningful relationships with customers and guide them towards purchase.

Our sales platform

A concept in line with the new needs and uses of customers.

L’Entraide,
the heart of customer relationships in the store. It is a self-service area where customers can receive advice from professionals, as well as a dedicated space for events and community gatherings designed to build customer loyalty.

The Service Point,
the best of the customer experience. Located next to the checkout area, this space showcases all the services offered by the store from the very beginning of the customer journey.

The Essentials,
the must-have selection. A range of everyday products that are essential for home maintenance and regularly renewed in households.

The “under” products,
the mini prices Mr.Bricolage. One display, one price.
Everyday products at low prices: under €3, €5 and €10.

Clearance,

the bargain corner. A dedicated space where customers can find discounted products all year round. With the bargain corner, the store reaches out to a community of value-conscious shoppers who want to save money while helping to reduce waste.

STORE FORMATS THAT MEET CUSTOMER NEEDS

• Format City : city centre shop
• Format S : up to 1,800 m²
• Format M : up to 2 800 m²
• Format L : up to 3 800 m²
• Format XL : up to 3 800 m²