About the Mr.Bricolage Group

Independent business specialist

Mr.Bricolage is a group of independent member contractors, specialising in renovation and home and garden decoration. We are a popular brand with 82% brand recognition (source IFOP May 2023), appreciated by our customers and our partners.

3 years ago our Group embarked on a major transformation in order to become the undisputed neighbourhood leader in our market.

With a strong focus on proximity, the Group has already exceeded its target of 1,000 points of sale and 100 stores for the concept. To ensure that everyone in France is less than twenty minutes away from a Mr Bricolage store, the Group is continuing its dynamic development.

Growth of the Mr.Bricolage group is based on a multi-brand, multi-format and multi-channel offer.

In response to the changing expectations of its customers, Mr.Bricolage SA invests in its neighbourhoods through :

its brands: Mr.Bricolage and Briconautes
its affiliate status without a brand
its online store: www.mr-bricolage.fr

Networking the territory, managing networks and developing multi-channel commerce are at the heart of the development model of the Mr.Bricolage Group.

A group based in France and abroad

As of 30 June 2024 :

1091 points of sale, under brand names or affiliated
419 stores under the Mr.Bricolage trade name (14 in the French Overseas Territories)
78 stores under the Mr.Bricolage trade name in 11 countries :
- Andorre (1), Belgium (44), Bulgaria (12), Cyprus (1), Ivory Coast (1), Gabon (2), Kosovo (1), Macedonia (1), Madagascar (1), Morocco (9), Mauritius (3).
101 stores under the Briconautes trade name
571 Le Club affiliated stores

Mr.Bricolage has what it takes to succeed. The positioning of the group's brands remains centred on proximity to independent traders. This positioning has been inscribed in the DNA of the group since its origin in 1965. Historically, the two flagship departments of the Mr.Bricolage brand are decoration and the garden. These markets are supported by a trend toward interior and exterior home decoration.

The Mr.Bricolage Group, which manages the well-known brands Mr.Bricolage and Les Briconautes, is a specialist in independent local DIY trade in France, as of June 30th 2024, with 1091 points of sale, under trade names or affiliated.

Be the benchmark for local independent traders

Outlook for 2024

During the second half of 2024, the Group will finalize the deployment of its 1Pacte plan, rolled out to develop the competitiveness and attractive positioning of the banners, while ensuring that the Group is on track for responsible growth. The priority initiatives include :

The development of the network of members-entrepreneurs and affiliates throughout France and in other countries, and the deployment of the effective store concept;
The human transformation of the head office and in-store teams, particularly with a view to offering an outstanding employee experience, aligned with the Group’s values;
The modernization of the product offering to improve its competitiveness and make it more responsible.
The progress made with work to extend and modernize the logistics warehouse in Voivres-lès-le-Mans (72), which is scheduled to be completed during the first half of 2025.

In terms of the general economic environment, the Group is continuing to respond to the slowdown in household consumption, particularly in terms of larger-scale home improvement and renovation projects, as well as the sharp downturn on the construction market. In this context, the Group is focused on ensuring its good financial health and managing its costs effectively. Alongside this, the Group is continuing to provide streamlined support for its members and affiliates, while capitalizing specifically on the effectiveness of the core pricing competitiveness initiatives deployed in 2023 and effective in 2024.