The Tour des Yoles is a sailing competition that takes place over several days in Martinique. It is one of the island’s most emblematic sporting events.

The Mr.Bricolage crew has once again committed itself to this sporting adventure alongside the Las Palmas association, which works for the social integration and personal development of young people.

This year, the crew finished in 14ᵉ place in the overall standings.

A seven-part report dedicated to the Mr.Bricolage yawl

To mark the occasion, the GBH Group, which operates Mr.Bricolage shops in Martinique, Reunion and Guadeloupe, produced a seven-part report. Broadcast on France Télévisions (Martinique la 1ère) from 15 to 21 July, it highlights the Mr.Bricolage yawl and the store itself.

More than just a report on the yawl, it’s a plunge into the world of the people who keep this tradition alive. The team from the Las Palmas association reveals a little-known facet of what lies behind the Tour des Yoles, which for 20 years has succeeded in combining social cohesion and diversity with the preservation of Martinique’s heritage.

‘This report highlights the values we hold dear through the Yole: solidarity, surpassing oneself, cohesion, respect and team spirit. We are extremely proud to see our brand highlighted in this way. We are extremely proud to see our brand highlighted in this way.

Audrey Leblanc-Moriniere, Marketing and Communications Manager for Mr.Bricolage Martinique, GBH Group.

📺 Watch the first episode of this magnificent immersive report entitled ‘Revelation’. 👇

Read the other episodes on the Mr.Bricolage Martinique LinkedIn page:

• Voix de Yole Mr.Bricolage – Jour 2 : Transmission
• Voix de Yole Mr.Bricolage – Jour 3 : Dépassement
• Voix de Yole Mr.Bricolage – Jour 4 : Cohésion
• Voix de Yole Mr.Bricolage – Jour 5 : Respect
• Voix de Yole Mr.Bricolage – Jour 6 : Stratégie
• Voix de Yole Mr.Bricolage – Jour 7 : Détermination

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