About the Mr.Bricolage Group

Independent business specialist

Mr.Bricolage is a group of independent member contractors, specialising in renovation and home and garden decoration. We are a popular brand with 82% brand recognition (source IFOP May 2023), appreciated by our customers and our partners.

3 years ago our Group embarked on a major transformation in order to become the undisputed neighbourhood leader in our market.

With a strong focus on proximity, the Group has already exceeded its target of 1,000 points of sale and 100 stores for the concept. To ensure that everyone in France is less than twenty minutes away from a Mr Bricolage store, the Group is continuing its dynamic development.

Growth of the Mr.Bricolage group is based on a multi-brand, multi-format and multi-channel offer.

In response to the changing expectations of its customers, Mr.Bricolage SA invests in its neighbourhoods through :

its brands: Mr.Bricolage and Briconautes
its affiliate status without a brand
its online store: www.mr-bricolage.fr

Networking the territory, managing networks and developing multi-channel commerce are at the heart of the development model of the Mr.Bricolage Group.

A group based in France and abroad

As of 31 January 2025 :

1091 points of sale, under brand names or affiliated
355 stores under the Mr.Bricolage trade name (14 in the French Overseas Territories)
77 stores under the Mr.Bricolage trade name in 11 countries :
- Andorre (1), Belgium (44), Bulgaria (12), Cyprus (1), Ivory Coast (1), Gabon (2), Kosovo (1), Macedonia (1), Madagascar (1), Morocco (9), Mauritius (3).
99 stores under the Briconautes trade name
574 Le Club affiliated stores

Mr.Bricolage has what it takes to succeed. The positioning of the group's brands remains centred on proximity to independent traders. This positioning has been inscribed in the DNA of the group since its origin in 1965. Historically, the two flagship departments of the Mr.Bricolage brand are decoration and the garden. These markets are supported by a trend toward interior and exterior home decoration.

The Mr.Bricolage Group, which manages the well-known brands Mr.Bricolage and Les Briconautes, is a specialist in independent local DIY trade in France, as of Junuary 31th 2025, with 1091 points of sale, under trade names or affiliated.

Be the benchmark for local independent traders

Outlook for 2025

In 2025, the Group will finalize the deployment of its 1Pacte plan, rolled out to develop the competitiveness and attractive positioning of the banners, while aligning the Group with a strategy for responsible growth. The priority initiatives include:
• Deployment of the new Mr.Bricolage Relais brand nationwide,
• Completion and delivery of the new robotized warehouse in Voivres-lès-le-Mans,
• Effective management of costs in an increasingly challenging economic context.

In terms of the general environment, the Group expects to see a continued deterioration in the economic climate, impacting household consumption and the construction market. The Group is focused on ensuring its good financial health and managing its costs effectively. Alongside this, the Group is continuing to provide streamlined support for its members and affiliates to help drive their long-term expansion, their competitiveness and their customer loyalty.