Image & Communication

The strength of an image

Franchisees also benefit from the Mr. Bricolage image. The store is at the top of the DIY superstore hit list in France thanks to its friendly approach, enjoyable stores, competent and dynamic personnel, and our customer listening skills. A solid national reputation. The Mr Bricolage group ranks 3rd with a score of 81 points in terms of DIY store reputation (global reputation score, according to the barometric study carried out by the IFOP, March 2009).

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30 catalogues produced each year

The Advertising service can provide franchisees with around thirty catalogues each year as backup material for their commercial operations and policies. Special offers are constantly changing and extended to meet the expectations of customers and stores.

TV campaigns

• 3 high impact advertising campaigns each year to back up the seasonal ranges of Mr  Bricolage
• Broadcasting on the leading national channels
• 93% of the population covered

Strengths of the campaign

Communication:

• Ensuring the modern image of stores (77%)
• Clearly more appreciated by women (70%)
• Friendly, lively, sending out an approachable image for stores: 90%
• No real grounds for annoyance (64%)
• The incentive to visit the store provided by the campaign is satisfactory, particularly with women (61%)

Radio campaigns

We are constantly present on the radio, which is a key means of communication to increase store visitor numbers for anniversary, summer and autumn operations. 8 - 10 day campaign during the first 2 weeks of the operation. Media schedules include local radio stations, playing the proximity card, a key Mr Bricolage approach: RTL, Europe1, RMC, Sud, Nostalgie, etc.

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  Pub TV Plaza