Franchisees also benefit from the Mr. Bricolage image. The store is at the top of the DIY superstore hit list in France thanks to its friendly approach, enjoyable stores, competent and dynamic personnel, and our customer listening skills. A solid national reputation. The Mr Bricolage group ranks 3rd with a score of 81 points in terms of DIY store reputation (global reputation score, according to the barometric study carried out by the IFOP, March 2009).
Click on the white triangle below to expand the paragraph.
The Advertising service can provide franchisees with around thirty catalogues each year as backup material for their commercial operations and policies. Special offers are constantly changing and extended to meet the expectations of customers and stores.
We are constantly present on the radio, which is a key means of communication to increase store visitor numbers for anniversary, summer and autumn operations. 8 - 10 day campaign during the first 2 weeks of the operation. Media schedules include local radio stations, playing the proximity card, a key Mr Bricolage approach: RTL, Europe1, RMC, Sud, Nostalgie, etc.