The shareholder meeting for the Mr Bricolage group was held at the head office of the Mr Bricolage group for the first time ever. This event provided shareholders with the opportunity to find out more about their target company for their investment.
The Executive board, the Chief Executive Officer and the managing directors of Mr Bricolage reported on operations for 2011.They provided details of target lines for the company in 2012. Mr Bricolage shareholders then benefited from a detailed presentation of Mr Bricolage communications. They were able to view the advertising campaign with Stéphane Plaza, currently broadcast on T.V. They were even able to view a film on the making-of these two advertisements.
Finally, they were able to visit the head office of the group with a route portraying the emblematic services of the trade. In particular, the decoration’s category, part of the Purchasing division, was presented. Their two speakers described the trade and the structure of their category. They particularly presented the strategy of the group in terms of distributor brands.